Identity: Sweet B
I was beyond excited when Carlee approached me to create a logo and landing page for her business by the name of Sweet B. Sweet B includes Zoodies (hoodies modified to look like animals, so cute!), a vintage line, and an Etsy site featuring other handmade clothes by Sweet B.
The client wanted a logo that felt youthful, energetic and whimsy yet modern. I always start my projects with pen on paper but quickly move everything into the computer to start refining the look.
While a logo may look simple enough a lot of thought goes into each detail (or lack thereof). Together, we decided on a look that perfectly communicated the Sweet B brand. One thing I consider when creating a logo is how it will look large (for billboards and other signage) or small (on business cards or letterhead) - and also how it will look black and white for print ads and faxes.
Once I create a logo for a client I provide them with final files in various formats for print and web. Often times I will create a horizontal and vertical version for various applications. Here Sweet B needed a tag and web banner with the URL - so I adapted the logo accordingly. 
From there Sweet B needed a landing page to act as a catch-all directory to all the various Sweet B sites out there. While I don't specialize in web or do any web development or coding myself I can certainly design for it keeping best practices in mind. There are lots of issues to consider when designing for web such as search engine optimization, how the viewer will navigate the page, making each store's purpose clear and getting everything on a single-page without cluttering the space. I love making sites feel like they exist in real life - so this entire landing page takes place on a hanging sign. I also kept the color palette and typography limited in order to keep everything cohesive and clean. 
I really enjoyed working on such a fun identity project for Sweet B - and you better believe I put in a request for an adult-sized Zoodie or two.
I love it! And I want a zoodie.
Love love love it!
So good!
You're a real talent, Kathleen.
And those Zoodies are friggin' adorable. I mean, come on!
Thanks you guys! Definitely a fun project for a fun client.
Awesome palette, where do you find those sweet old typefaces?
Awesome palette Kathleen, where did you find those righteous old typefaces for a couple of the B's?
oh wow, what a good job you did and the colours are so perfect. i love those colours together so so much!! her things look really cute too, the zoodies are adorable.
great work! i love seeing your thought processes + the refinement of the initial options. so cool.
xo, jessica
http://jessicafulkerson.blogspot.com
love.
i am also officially requesting that you post a photo in your adult zoodie.
kelly
YEAH it's a great palette- it's your office palette! I love how random and subconscious inspiration can be. Love it. Your next logo will be cantaloupe colors, MARK MY WORDS.
Liz - ha! I knew you would catch that. I'm really loving designing things to my aesthetic 100% of the time. No more navy and gold. ;)
Put that on a T-shirt & I will be the first to buy 3 of them!! Let me know when they are for sale. I am serious!!
The Whippy Curly Tail's Mom
&
The Sweet B
aka Blackie
This looks fan-freakin-tastic. You should work for me... oh wait.
Tara - I learned from the best. Thank you.
I agree with Jessica. I love seeing your initial options and hearing your thought processes. The end result is fantastic. You do great work!
Very nice! And it was seeing sort of behind-the-scenes.
Thanks for posting your work. Great job! I especially enjoy the "SweetB" series. I'd love to share my work with you two. Thanks! bradtowsley.com
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