When Dina Avila was ready to give her photography business a new look she contacted me to design a logo. We emailed back and forth to discuss her focus - her point-of-view. Dina specializes in shooting food and portraits - and she loves dark wood, distressed leather, old books and jazz. And she's kind of obsessed with very old, tarnished silverware. She sounds like my kind of gal.
I really latched onto and found inspiration in the idea of silverware + old books. I decided I wanted to design a logo that could be found on the back of a spoon, on the bottom of antique china or in the front cover of an old book.
But I also loved how the letters in Dina Avila seemed to mirror each other. So I played with a few ideas.
I always start designing logos in black & greyscale - it keeps me focused on the form of the design. Then I start to bring in color to give it a little life.
My ultimate goal was to design a logo that reflects the aesthetic and personality of Dina while also positioning her as a professional photographer. Dina wants to come across as warm and open but also professional (but not in a corporate way).
I played around with a few different ideas and settled on a really simple type treatment - I loved the mirrored As. I thought it was really elegant with a little bit of quirk. But Dina was a little concerned that it might be confusing - so from there I flipped the A back around and started playing with incorporating flourishes.
It's also important to see how a logo scales from large (imagine it on a billboard or large banner) to small (like on a business card or web banner).
Dina fell in love with this version of the logo and from there I finalized the colors and packaged it up for her.
When I send over a final logo I include color versions for print (Pantone & CMYK) and web (RGB) in multiple file formats (vector, JPEG, Tiff, etc.) - that way the client will always have exactly what they need for various applications.
Dina was such a pleasure to work with and I love the final logo. You can see more of Dina's work here.
Other identity / logo projects:
• Clyde's Rebirth
• Pip & Estella
• Sweet B
J & K started this blog project to document the remodel of their 1929 historical home in the heart of Oklahoma City. It has now turned into a documentation of life, food, fashion, freelance, inspiration, design, adventures and details around the J & K house.
Kathleen works as an award-winning brand consultant and designer specializing in small business branding at Braid Creative & Consulting. Jeremy is a software engineer and is the left-brain to Kathleen’s right.
You can contact Kathleen at
jeremyandkathleen (at) gmail (dot) com.
All photos and graphics by Kathleen unless otherwise stated. Feel free to use them with permission or credit.
Anatomy of an Outfit
Sometimes I like to get dressed and take pictures of myself. For all of my outfit posts click here.
Freelance Matters: A series about how I tackle freelance issues such as estimating, billing, to-do lists and how to fire a client.
Trekking to Everest
In October 2010 Jeremy and I trekked through the Himalayas to Mt. Everest Base Camp. It completely changed my life. Read about the entire adventure, day-by-day, here.
Braid is a creative & consulting business I own with my sister. We do branding and business visioning for creative entrepreneurs. On the Braid blog I share branding adventures, how-to articles and advice on the creative process. If you need a little brand therapy of your own visit Braid or subscribe to the Braid blog RSS feed here.
What We Eat
We like to eat really good food - at least 3 times a day. Sometimes I blog about it - click here for recipes and yummy ideas.
J & K: Blog Archive
- ► 2012 (182)
- Anatomy of an Outfit: Rainy Day
- Girl Crush: Beyonce
- Identity: Dina Avila Photography
- Anatomy of an Outfit: My Favorite Skirt
- Potato and Mushroom Tikka Masala
- Armpit Matters
- Model Behavior
- Local Flour + Rad Packaging
- Will Work for Chocolate and Plants
- Freelance Matters | Project Management
- Hot Pink
- Blog Design: Jodi Michelle
- Broccoli Quiche
- Anatomy of an Outfit: THE Boots
- Run as fast as you can.
- Seen and Heard: Jabee
- 11 Months Freelance
- We Relay Well
- Anatomy of an Outfit: Sweet Summer
- ▼ May (22)
- ► 2010 (387)
- ► 2009 (406)
- Eva Black | Spaces
- Emma Dime
- Life as an Artistpreneur
- Jane Reaction
- Ink & Letters
- Meg Biram | The Edit
- Sarah Von Bargen's Small Biz Blog
- Design Crush
- The Equals Record
- Emmarie Designs
- Rory Gordon
- Yellow Brick Home
- The Creatives Project
- Silly Grrl
- Photographers Skeen
- The Clothes Make the Girl
- Bringing Design Home
- Pip & Estella
- A Practical Wedding
- Kind of a Sideshow
- Sandra Juto
- Old Sweet Song
- Rambling Renovators
- Brooklyn Bride
- Design Crush
- Experiment in Poverty
- The Jealous Curator
- Making it Lovely
- Dressing on the Side
- The Oklahoman
- Young House Love
- Oh So Beautiful Paper
- A Cup of Jo
- Brooklyn Limestone
- Glamour Weddings