Identity: Photographers Skeen

KendiBizCard

Bryan and Kendi found me after seeing the work I did for Clyde's Rebirth. They challenged (and paid) me to see what I could do to brand their lifestyle & wedding photography business - I accepted. When we had an intial meeting over Skype it was a little bit like love at first sight. There was a lot of energy and brainstorming that left me with the exciting task of designing a logo that captures the story and mission of Photographers Skeen.

KendiBizCard

Bryan and Kendi desired a clean & modern logo that wasn't too masculine and cold or overly feminine and scripty. But what I really wanted to do was not only elevate their identity but really tell their story. I wanted to capture the fact that they're a husband/wife duo shooting other couples getting married. It's like a double-whammy love fest. I kept on thinking about the overlap - so a Venn Diagram seemed fitting. I used watercolor paired with a really clean and modern typeface.

Bryan and Kendi loved it.

From there my next charge was to create a portfolio / rate piece for Photographers Skeen. This is a document they can share with potential clients to give them a glimpse of Bryan and Kendi's personality, photography style, rates and capabilities. Here are a couple spreads from that:

PhotogSkeenInfoPDF_PRINT

PhotogSkeenInfoPDF_PRINT2

PhotogSkeenInfoPDF_PRINT3

Bryan and Kendi were once again thrilled. They said really nice things that made me feel good about myself. Things like:

Oh my goodness -- you've outdone yourself. We hate it. Just kidding, we love it! It is just what we wanted, so thank you for being an artist and a psychic. - Kendi

This is exactly the message that we want to give to our clients. We so appreciate your ability to look through and help us to visually communicate what we cant only with photos. - Bryan

WTF Kathleen. Why are you so talented? - Kendi

Related posts:
Kathleen and Kendi. Everyday.
• Identity: Dina Avila Photography

 

Reader Comments

I LOVE this, Kathleen. So totally fresh and unexpected for this industry, yet totally appropriate and really appealing.

I'm especially digging that map! I'm sure you did the Texas shape digitally, but my old-school watercolor-loving heart is just going to pretend you used Liquid Frisket.;)

I love all of this, and as a Kendi reader...I think this is so perfect for her. Modern, simple, classic...yet fresh and new as well, with a bit of humor. Great job!

oh my gosh. this is amazing. this is my favorite project you've ever shared here. wow!

I completely love this. I love the colors you picked. I really love the bulleted discriptions of both individuals.

Balls, this is awesome.

@anna - the words "liquid frisket" just propelled me backwards to sitting at my desk in art school.

Wowza again! Love, love, love it.

Yes, why are you so talented?
My hope is that you will still have time for branding services if/when I ever need them! I love your work.

We meant everything we said. We love what you were able to do with this project, and we love you.

The watercolor is gorgeous. I love the bullseye and continued color concept in Texas shot. Great mix of organic with clean graphics. Glad I found you via Door Sixteen!

It's incredibly beautiful!

I love Kendi's blog and this is just perfect! Those colors are wonderful!

I love all your photographer branding projects. What amazes me is they're all so different but they still have your handprint on them. I'm gonna go ahead and start piling away loose change in the "To Be Branded by Kathleen" piggy bank :)

I am swooning over the watercolor. Positively beautiful. I also love to see two of my favorite blogs collide!

You're so talented, Kathleen. Really beautiful work. I just recommended one of my friends to you this morning.

Thank you for the kind words everyone! This project is one that I've been really excited to share.

Brandi - Thank you for sending your friend my way! She emailed already!

After reading Kendi's blog for a while now ... I can totally imagine her saying that last quote. :)

Well done - it's all beautiful!!!

Holy guacamole! Gorgeous branding.

I'm a Kendi follower and this seems so fitting for her. Great job Kathleen and way to go Kendi for hiring such a talented designer!

Love, love this solution. Beautiful work.

I actually found you through Kendi's blog, so glad I did! Great job!

The blogging/design world of brilliant people never ceases to amaze me! I only just discovered Kendi's blog a few weeks ago (and also discovered their photography site through links). Then I stumble upon this amazing branding by you TOTALLY independent of knowing about their sites, only to reveal this wonderful connection. Shocking. I love this work. I wish it was my brand :)

I don't think I've stopped thinking about this design since you posted it days ago. Truly beautiful work! I really love it when you walk us through your design process too. Always super interesting and some of my favorite posts!

Hope you have a great weekend!




J & K started this blog project to document the remodel of their 1929 historical home in the heart of Oklahoma City. It has now turned into a documentation of life, food, fashion, freelance, inspiration, design, adventures and details around the J & K house.

Kathleen works as an award-winning brand consultant and designer specializing in small business branding at Braid Creative & Consulting. Jeremy is a software engineer and is the left-brain to Kathleen’s right.

You can contact Kathleen at
jeremyandkathleen (at) gmail (dot) com.

All photos and graphics by Kathleen unless otherwise stated. Feel free to use them with permission or credit.

Anatomy of an Outfit



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Freelance Matters: A series about how I tackle freelance issues such as estimating, billing, to-do lists and how to fire a client.

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