Just a few weeks ago Emily approached me with a vision for a collaboration expanding on her Indie Shopography eCourse and now we’re bringing that vision to life. The idea is to host a small hands-on workshop for 15-25 small creative business owners who need help clarifying their brand and prepping their small independent shop for big online growth.

I will be guiding this group of artistpreneurs through a few exercises to help them uncover their authentic brand. This will include things like developing a positioning statement (so you can clearly tell your friends & family what you do), identifying your dream customer, finding your niche, blending the professional with personal and leveraging your blog as an authentic marketing tool.

Emily will be getting into the nuts & bolts of bringing your shop to life online. Things like determining the right CMS and understanding SEO (that’s Content Management System and Search Engine Optimization) can be intimidating when all you want to do is share your product or service with the world. Emily will break it down for you so it’s a lot less scary. She will also guide you through pricing your products for online sales and understanding payment processors (so you can get ... paid).

Currently, we're thinking about hosting the workshop in early June. We're scoping out locations so we need to know where you are (or where you'd be willing to travel.) You can help us decide what city we hit first!

All you have to do is fill out the survey below. We'll tally up the info based on the submissions, and announce the final details very soon!

When you fill out the survey, you'll automatically be added to a mailing list which will hear the final details first. So fill it out and help us out. We'll send you the details as soon as we've decided.

• Labels:
• indie shopography
• public speaking
• workshop


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