Brand Identity: Vidya Juice Cleanse
When Claire Ragozzino emailed us over at Braid about doing some branding work for her company Vidya. Claire had a vision for selling truffles out of a caravan in India, teaching yoga, sharing her plant-based cooking expertise, and guiding her customers through juice cleanses. Like most creative entrepreneurs, Claire was not lacking in ideas of how she wanted to change the world. But she was kind of all over the place with her offerings and feeling a little bit scattered.
As we took Claire through The Braid Method we found that her core genius and the biggest impact she had for her own dream customers was through her juice cleanse offering. But it's so much more than that. It's about Vidya - which in sanskrit means clarity, knowledge, and inner wisdom – and Claire believes that wisdom and wellness begins from within. And so... with that Claire floods each and every cell of your body with her cold pressed, raw juice. But the juice only scratches the surface of the cleansing process. Claire also makes a custom tea blend to help you balance out your dosha and gives you lots of tips and guidance to make the most of your cleanse. Oh... and when you feel like eating some fried falafel you can call her cell phone and she'll talk you off the ledge.
Once we nailed down Claire's core genius and business vision we moved forward with her brand story and executing the identity – as seen above. And it's so perfectly Claire. And of course, since working together, Claire has become a fast friend. She inspires me daily to treat my body with the utmost care and to dig deep for that Vidya. And it always ends in conversations about poop (when you're cleansing you can't help but go there) – which is how I know we were meant to be.
If you're in OKC Claire is offering a detox 101 workshop + 1-day cleanse and restorative yoga class on January 5th and 6th at M+ Yoga. You can find more details on her Facebook page – (you should go "like" her, either way). If you're not local but have your own juicer you can hire Claire to coach you through your own juice cleanse with custom recipes designed just for you.
Bottom three photos by Greer Inez... who recently went through a cleanse with Claire. You can read her experience here.
LUSH branding and gorgeous product / enterprise! Great job. It was nice to meet on Friday at the Society. I'm in love with your blog. It's so chic it's making my eyes almost pop out! :O
A MA ZING
gorgeous! love the swash and overall design- slow clap for sure.
LOving the apothecary-chic design :) Very unique!
Reminds me a little of your old blog brand. X
Juuri - So nice to meet you too! I'm excited to have won one of your pieces in the auction on Friday. I hope our paths cross again soon. XO!
Annelies DB - Thanks!
Allison - Haha! Love the slow clap.
Valerie - Apothecary-chic is exactly what we were going for!
Nicole - Hmm... I'm not quite sure about that. But it is definitely reminiscent of our wedding invites...
so much beauty in one post! both the colors, the photography, and claire's business itself - getting people healthy. love this all the way around. if i didn't already have a trip planned for january, i would probably make my way to okc just to participate.
That's the one I was thinking of. I knew it was a Kathleen archive but couldn't put my finger on it.
wow. amaze. I'm loving this whole design.
What the what??!!! I love everything about this! I saw your tweet about doing another Whole 30...I'm doing something similar for January. 2013 has some good things in store.
Love the branding and biz. It sounds like a match made in heaven. Keep it up!
p.s. I quit my job and I'm going freelance in Austin in February. Wish me internet luck!
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