Friday, March 22, 2013

A Braid Workshop

Exciting news! Braid has a Workshop!

But first... I want to share more about why I think I might be done with conferences. Even Alt Summit. Yup, I said it.

This last January was my third year to attend Alt Summit. The first year it was tight-knit and inspiring. The second year I was so grateful to facilitate a round table on blogging (though, maybe out of line by telling a handful of bloggers that they don't really need sponsors – at a conference saturated with said sponsors). And the third year – well, it felt a bit like a machine that had gained intelligence and a life of its own. Other than Stefan Sagmeister blowing my mind, my favorite part of Alt was hanging with my buddies, and I can do that elsewhere, and without being subjected to bad conference food.

So with only two types of conferences under my belt (Alt Summit and HOW Design) maybe I'm being a little brash to say I'm done. But this year I'm spending my money on travel and workshops with the specific intention to connect with my tribe (versus coldly exchanging a business card over a bad lunch with a blogger I'll never talk to again). I've already got a yoga retreat lined up in Mexico and a Girl Crush Tea Party in Austin, TX to look forward to. I'll also be connecting with Martha Beck and all the life coach trainees I'm currently in class with at Pismo Beach in October. It's this kind of travel that I see a return on my investment – that return is often literally reflected in my bank account (this comes from new ideas and collaborations that grow my business). Other times it's reflected in my soul.

So of course, I want to be able to offer that kind of experience for other creatives too. I keep hearing about workshops that leave its attendees feeling wildly inspired, like summer camp, but doesn't leave them with actual tools and tactics for creating change. Tara and I have spent the last year consulting 1-on-1 with creative entrepreneurs and aspiring-to-be’s, all over the country, helping them clarify their business vision and brand story – to independently create change in the way they capture, shape, share, and sell their business.

I'm so excited to be kicking off our first workshop to help a small group of creative entrepreneurs with these same uncertainties – to get better at sharing their personal brand without feeling random, all over the place, irrelevant, or crossing their own work/life boundaries. Tara and I will help them get more straightforward with how they are selling themselves – without feeling like a fake, a sales person, a people pleaser, or an order taker.

1-Day Braid Workshop: How to Share You and Sell What You Do
a blended work/life content sharing workshop for creative entrepreneurs
Oklahoma City // LEVEL
Saturday, May 4th, 2013
Cost: $425 until April 1st // then $500

Eventbrite - Braid Workshop: Share YOU & Sell What You DO

BraidWorkshop

Creative Entrepreneurs love and hate the overlap – the blended in-between of work and life, of what’s personal and what’s business, of what’s simply talent-for-hire and what they can really be known for. This overlap can be really clarifying or incredibly confusing. Usually both.  But the overlap is never more painful or powerful than in your content.

You can think of the content you share as specifically how you blog, or post, or tweet or even structure your offerings – but on a more basic level, it’s all just a part of how you talk, write, sell and explain what you’re all about, to your followers and friends, to your peers and collaborators, to your dream customers and yourself.

Think of your content like a two-sided tag:
- One side is your gift tag: how you share yourself.
- The other side is the price tag: how you sell what you do.

BraidWorkshopSHARING

BraidWorkshopSELLING

So our Braid Workshop is about the two sides of your creative entrepreneur story. What are you giving away, what are you getting paid for, what is the blended tone for both, and what do you have to really say that is going to help you not only cultivate a more memorable personal brand but really explain your expertise?

Who The Braid Workshop Is For:
Creatives who sell their talents: designers, web developers, photographers
Creatives who sell their services: coaches, consultants, stylists

How to Attend:
Our one-day workshop is $500 and will be located at LEVEL lounge in the Deep Deuce district of Oklahoma City on Saturday, May 4th, 2013 from 9AM - 4PM. Spaces are limited to 15 creative entrepreneurs.

Earlybird special: Register by April 1, 2013 and attend for $425.

Eventbrite - Braid Workshop: Share YOU & Sell What You DO

Visit our Braid Creative page for more event details and to register. 

P.S. If you're coming from out of town let me know and I'll try to hook you up with another creative to room or crash with.

8 comments:

  1. Workshops are the new conferences. Love it.

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  2. I have no doubt that where we're heading is smaller, less "big business sponsored" get togethers than huge, overwhelming conferences. Though I suppose that probably just means there's room for something for everybody (because i suppose big business isn't going anywhere). Glad to see Braid jumping into the mix with something that seems totally suited to your niche.

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  3. Love your thoughtful assessment of when conference-attending has served its purpose. Looking forward to following your no-nonsense approach(es).
    Karen

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  4. This is so refreshing to hear.

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  5. Shit yeah.
    I can't say I've ever spend huge $$ on these kind of conferences, but I get where you're coming from. Too much focus on inspiring, and not enough on how to act & actually get shit done.
    If I lived in Oklahoma I would so be at this one! Sounds awesome.

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  6. Shit yeah.
    I can't say I've ever spend huge $$ on these kind of conferences, but I get where you're coming from. Too much focus on inspiring, and not enough on how to act & actually get shit done.
    If I lived in Oklahoma I would so be at this one! Sounds awesome.

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  7. Kathleen, I saw this post at just the right time. I was in a hotel room recovering from the last day of the Blissdom conference, and I was trying to figuer out why conferences just didn't seem to do it for me. I had first thought it was my fault, but by this last time I realized it just isn't a fit for me. Thanks for a post that made me realize I wasn't alone. I love the workshop idea instead.

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