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Tuesday, April 14, 2009

Glossy Typography

Working as an art director at an advertising agency I get a lot of promotional materials from stock photo and type vendors - Veer has the BEST promos though.

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When I was in school "BIG ASS TYPE" was a BIG NO-NO. But now oversized type is fashionable - especially when printed in gloss on recycled cardboard.

P.S. I took this photo and tossed this direct mail piece in the recycle bin.
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7 comments:

  1. Liz JohnsonApril 14, 2009 at 8:37 AM

    I also feel that Neutra is slowly being choked to death with over-use.

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  2. AMM blogApril 14, 2009 at 12:06 PM

    Hi!!
    I did see that series of photos of a pregnant woman, they're great!
    I'd love for my husband to take pictures like that of me but when I asked him to photo me it turned out awful! I said, "babe, these have to be somewhat flattering!"
    Oh well!

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  3. And KathleenApril 14, 2009 at 12:12 PM

    J - Yes, I've learned that those kinds of photos are most flattering with fantastic lighting...

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  4. And KathleenApril 14, 2009 at 12:13 PM

    Liz - I agree. Neutra is becoming overexposed - but like Paris Hilton, I still love it.

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  5. MeApril 15, 2009 at 4:24 AM

    Neutra is being over done, agreed. I loved the hell out of it, which means I can not use it any longer...

    Thanks for the pic, I kept the card in my files. The poor thing made it all the way from Toronto to Copenhagen, with my forwarded mail...so it deserved it.

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  6. And KathleenApril 15, 2009 at 5:47 AM

    Lynsay - Haha! I think I'll still be able to use Neutra for a few more months... In special circumstances.

    See! Now I'm jealous I didn't keep mine - but I'll just keep on repeating my mantra of "living simply and letting go". :)

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  7. caroline dukeApril 22, 2009 at 12:28 AM

    getting this in the mail was by far the highlight of my week. well maybe not. but i didn't have the heart to toss it.

    ReplyDelete