Tuesday, February 21, 2012

Indie Shopography: A Workshop for Your Small Creative Business

Indie Shopography

Just a few weeks ago Emily approached me with a vision for a collaboration expanding on her Indie Shopography eCourse and now we’re bringing that vision to life. The idea is to host a small hands-on workshop for 15-25 small creative business owners who need help clarifying their brand and prepping their small independent shop for big online growth.

I will be guiding this group of artistpreneurs through a few exercises to help them uncover their authentic brand. This will include things like developing a positioning statement (so you can clearly tell your friends & family what you do), identifying your dream customer, finding your niche, blending the professional with personal and leveraging your blog as an authentic marketing tool.

Emily will be getting into the nuts & bolts of bringing your shop to life online. Things like determining the right CMS and understanding SEO (that’s Content Management System and Search Engine Optimization) can be intimidating when all you want to do is share your product or service with the world. Emily will break it down for you so it’s a lot less scary. She will also guide you through pricing your products for online sales and understanding payment processors (so you can get ... paid).

Currently, we're thinking about hosting the workshop in early June.
We're scoping out locations so we need to know where you are (or where you'd be willing to travel.) You can help us decide what city we hit first!

All you have to do is fill out the survey below. We'll tally up the info based on the submissions, and announce the final details very soon!

When you fill out the survey, you'll automatically be added to a mailing list which will hear the final details first. So fill it out and help us out. We'll send you the details as soon as we've decided.



If you have any questions regarding the survey, the workshop material, or anything else, please feel free to email me (kathleen@braidcreative.com) or Emily (hello@emmariewebdesign.com). We're happy to answer your questions or hear your ideas.

6 comments:

  1. OMG i want to go!! If you don't have it the weekend of June 2nd, I can totally go. If you do... I will be in a wedding in Vegas and bummed.

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  2. Dude you're so badass. Awards, presentations, workshops... you're taking over.

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  3. Jennie - We will definitely keep that in mind! I would love to meet you face-to-face.

    Francine - I like your new user pic! And thank you - I'm trying - one day at a time.

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  4. This sounds so great! Why oh why do I have to live half way around the world?!

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  5. I so wish I was closer to attend! I love your work Kathleen and this workshop sounds like an excellent platform to learn and be inspired. One day...

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  6. Dashfield Vintage & Stefania - Maybe one day we'll be able to take it internationally!

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