Tuesday, February 5, 2013

Branding for Kitchen No. 324

Tara and I were hired last spring by A Good Egg Dining Group to help them brand their newest restaurant concept – Kitchen No. 324. We even got to help them name it! Kitchen is a seasonally inspired cafe, craft bakery and coffee curator located in the historical Braniff building in downtown OKC. I'm proud of the work we did for Kitchen but I'm even more proud of the restaurant itself. Keith and Heather, the creative entrepreneurs and visionaries behind A Good Egg, elevate Oklahoma City and make it a cooler place to live with each of their restaurant concepts.

Tara and I felt really cool when we got to tour the restaurant while it was still under construction. In hard hats, we were given a walk-thru of the the super swank on-site kitchen while pastry chefs from France trained the local staff on how it's done. We watched the marble subway tile go up and the amazing crown moulding go in. I even got to taste test a few sweet treats just before starting my second Whole30.

KitchenWindow

KitchenPastryCounterHoriz

KitchenEmployee

KitchenFrontTable

KitchenTableNumbersB

KitchenGlassSilverware

KitchenTableNumbers

KitchenTeaLemon

The first time we ate breakfast here the place was slammed. The staff was bustling around in their matching aprons and caps. Jeremy was so sweet when he told me he wanted to tell every person there that I designed the logo and had a hand in bringing this super popular place to life. I care deeply about every project I work on at Braid but there is something about getting to really experience a living and breathing brand my business had a hand in. And the food. You guys. Amazing.

Check out the (temporary) site for Kitchen No. 324 - the full site is still under construction. My buddy James (yeah, the same one who taught me how to shoot a shotgun) at Studio FJ designed and developed it (as well as our Braid Creative site). 

4 comments:

  1. i love the feel of this and the logo's simplicity.

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  2. Love Kitchen 324, and how cool that you had a part in it!

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  3. Next time I am in town we have to eat here! I have heard such great things and I want to see your work in person.

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  4. Kathleen, you make me want to visit OKC.

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