Branding A Juice Truck from Braid Creative on Vimeo.
A few of you were curious about the airstream drawing in this post. So it only makes sense that, with your curiousity combined with my big news from yesterday I share a project I've been working on over at Braid. Tara and I recently went down to Austin, TX to meet up with Paige and Ryan to help them brand their new business - a juice truck! We used our iPhones with some lo-fi editing to make a little video to document our experience. Watch it and you'll get to see a little more BABY COW! action.
We're looking forward to making more branding adventure videos soon. Maybe we'll even upgrade our cameras from the iPhone - I'm looking at a Canon 5D or 7D or an even more economical T3i. Any thoughts?
P.S. Thank you all so much for your support yesterday. It was a very good day.
YUM YUM CUPCAKE TRUCK!!!!!!!!! sorry I got a bit excited but thats an Orlando Food Truck Staple.
ReplyDeleteI was thinking about your company name this morning, I often use Braid as an analogy for Transmedia, which is essentially branding, so I really like it.
(my transmedia Braid reference-- http://creativeinmymind.blogspot.com/2011/08/transmedia-what-is-it-in-education.html )
Love the Adventure Video looking forward to more
My husband uses a Canon 7D and that does the job quite nicely. At work, we have Canon T2i's and they take some nice video as well.
ReplyDeleteDude, CONGRATS. Look forward to hearing more about the growth of this awesome endeavor!
ReplyDeleteJennie Bee - Interesting write-up! I replied on your post.
ReplyDeleteMelanie - You mentioned that your husband is a freelance videographer - where are you all located?
Megan - Thank you! We're so excited.
Fantastic. All around fantastic. I look forward to more of these videos and seeing Braid evolve and grow! Congrats!
ReplyDeleteLOVE the vid.
ReplyDeleteLove the Branding Adventures video and the new Braid branding.
ReplyDeleteHere are a few thoughts on your camera situation:
The Canon T3i will certainly work for video, but you will feel its limitations after several uses. The 7D is a fantastic camera for video work for sure. I have used it many many times for video shoots. BUT, the 5D Mark II will open up a whole new range of possibilities. It not only takes beautiful video, but it has a full frame sensor as well (meaning the digital sensor inside the camera is the same size as a frame of 35mm film). The 5D Mark II also does not crop out any of the image, which will happen with any cameras that are not "full frame" (7D and T3i) which makes it a wonderful camera to shoot still photography with as well. If you want a camera that will allow you to grow, I would strongly recommend the 5D Mark II. Just my three cents.
that video was incredible. i love the process you guys have created for branding your clients!! i hope there are more videos on the way...
ReplyDeleteHOT DAMN, you girls.
ReplyDeleteThis is just about the coolest thing I've seen on the internets in forever. Love the vid and love what you guys are cooking up.
Did you make it to the Juicebox and Soup Peddler? I stop at least once a week during my lunch. Yum.
ReplyDelete@Alanman - I'm going to play devil's advocate. I just don't see a point in gear-mongering more than you actually need.
ReplyDeleteI think for your purposes Kathleen, you don't *really* need full frame if your primary display medium is on the internet. All three cameras shoot video in resolution up to 1920 x 1080, so in terms of sheer video display size, there is no advantage.
Full frame refers to the size of the sensor, not the area covered. So you won't "lose" any of the image, but rather the focal length will appear different because the size of the image plane is different. When the image plane is smaller (say the APS-C crop sensor of the T3), the focal length of the lens (say, you have a 50mm lens) will appear longer (in this case more equivalent to 70-80mm). So, I suppose that "extra" information could be utilized better, and the solution to that is try a bunch of lenses in store and make sure you let the salespeople show you the differences. But it's not like you'll capture less information than what you see through the viewfinder.*
*Okay, actually, you do only see 95% coverage through the T3's viewfinder. But considering Kathleen is a designer and does a considerable amount of photoshopping and cropping, this is a mute point as I'm betting she's going to manipulate the image considerably anyway.
Also, you do a lot of self-portraits, and the T3 has a flip out screen that is pretty handy.
The big difference in terms of workflow is that the T3 uses SD cards and the 5D uses CF cards. Also, because of the 5D's larger sensor, it is has more shallow depth of field, and for doc-live-on the fly stuff, one could argue it can actually be a hinderance when you just need to get the damn shot and move on.
In short, gear is just gear. If you're worried about resolution, all three options will suit your purposes. A 5D will give you the option to blow stuff up for print purposes, but in a 72 dpi behind-the-scenes video world, you'll end up tossing most of those extra pixels. I say buy the cheaper camera so when you need to produce a broadcast quality commercial you have extra dough to hire a bang-up crew too : )
Thus endeth the lecture : P
Rory and Alanman - thank you both for your opinions and thought-out responses.
ReplyDeleteRory - I did end up going with the T3i after referring to your recommendation over coffee. I'm super excited to try it out.
Alanman - I think it will take years before I outgrow something like a T3i (being the amateur photographer / videographer I am) - and by that time I may be ready for a new camera anyways due to the quick obsolescence of digital technology.
Loved the video & the music ... Who was that, the tune? BTW ... Great to see you smile. Your fashionista pics are void of the smile ~ Maybe a good add!
ReplyDeleteGood luck with the truck.
: )
baby longhorn!!!!!!!!!!
ReplyDeletei liked this video so much but you hopping the fence to see the baby friend was high-five-able! :)
The name of the song on the video is "King of Diamonds" by Motopony!
ReplyDeleteMy advertising background was like, ack, we can't just use any song without proper licensing!? But then the what-the-heck side of me (aka Kathleen) told my brain that it's just a little iPhone video. So it's a living on the edge sort of thing. As the responsible one, that's about as far out on the edge I get.
i love the video, kathleen!
ReplyDeleteyou (and your sister) inspire the heck out of me.
finally got time to watch the video, love it!
ReplyDelete