Dream Customer Catching

I've written lots about managing client relationships. I think I always used to approach it as this way to get paid and avoid working with clients from hell. But what I didn't really consider, until working with my sister at Braid, is that our clients help define and deepen our own expertise. We RELY on our dream customers to let us do the kind of work for them that will shape who we are as experts. And that's a relationship we don't take lightly or for granted.

We're currently offering a Braid ECourse called Dream Customer Catching: Embrace Your Expertise and Attract What you Track. It's not just about client relations – it's about defining your own business model and offerings by meeting your customer's needs, defining and embracing your own expertise, and using a little bit of magic to manifest your dream job. This Braid ECourse is $75 and will be in session next week from Dec. 3rd - Dec. 9th. You only have through tomorrow to register!

And just a note on our Braid ECourses... the plan (for now) is to cycle through all three again throughout the winter. Then our hope is to package all three up into one big Braid EBook and Braid Workbook that you can purchase for download. If you want to stay on top of this news sign up for our Letters for Creative Entrepreneurs at www.braidcreative.com (or in the sidebar here on my blog).